Inside LULU Eyewear: The Story, Signature Frames and New Arrivals Shaping the Brand
Located on the Plaza Floor at Forum, LULU Eyewear Gallery is a luxury eyewear boutique offering a curated selection of designer sunglasses, timeless optical frames and exclusive niche eyewear brands. Created by eyewear lovers for people who see sunglasses as part of their personal style, LULU Eyewear brings together fashion, craftsmanship and individuality in one elegant Marbella destination.
A Luxury Eyewear Boutique in Marbella
The story of LULU Eyewear began with a shared passion for sunglasses. The founders always loved discovering eyewear stores while travelling, searching for unique frames and new brands in every city they visited. When Forum Marbella opened as a new lifestyle destination, the idea naturally came together: to create a boutique where Marbella’s international community could discover both iconic fashion eyewear and exclusive niche labels.
Today, LULU Eyewear at Forum Marbella offers a carefully selected collection for customers looking for luxury sunglasses in Marbella, designer eyewear, premium lenses and statement frames.
Designer Sunglasses and Niche Eyewear Brands
What makes LULU Eyewear different is its unique mix of well-known fashion houses and independent eyewear brands. The boutique offers both trend-led designer sunglasses and more distinctive niche frames for those looking for something less expected.
For the LULU Eyewear team, choosing sunglasses is like choosing a perfume. It depends on your mood, your outfit and the way you want to feel that day. One day may call for a classic and timeless frame, while another may be the perfect moment for a bold, modern shape.
This approach makes LULU Eyewear a destination for customers who want to explore different styles rather than choose the same frames again and again.
Best-Selling Sunglasses at LULU Eyewear
The most popular collections at LULU Eyewear change with the season. In summer, customers are often drawn to fashion-forward brands such as Miu Miu, Gucci and Prada, which reflect the vibrant and stylish energy of Marbella.
During autumn and winter, customers often focus more on comfort, craftsmanship and lens quality. Brands such as Maui Jim become especially popular for their high-performance lenses and everyday wearability.
The boutique also offers niche luxury eyewear brands such as Matsuda, Akoni and John Dalia, ideal for customers who appreciate refined details, exclusive design and something different from mainstream eyewear.
Timeless Frames for First-Time Buyers
For anyone visiting LULU Eyewear for the first time, the team recommends starting with a classic and timeless pair of sunglasses. Brands such as Oliver Peoples, Prada, Gucci and Saint Laurent offer elegant frames that can be worn season after season.
For those looking for high-end luxury eyewear, Brunello Cucinelli, Cartier and Bvlgari offer refined designs and premium craftsmanship. Customers who appreciate Japanese eyewear craftsmanship may be drawn to Matsuda, known for frames that remain stylish and relevant for years.
The aim is to help each customer find sunglasses that feel personal, flattering and long-lasting.
New Arrivals: Fred, John Dalia and Zegna
LULU Eyewear continues to introduce new brands and collections to its Marbella boutique. Recent additions include Fred and John Dalia, both known for quality, modern design and elevated craftsmanship.
The boutique is also expecting Zegna, a classic men’s eyewear brand offering super-light frames and refined colour options designed to complement a wide range of looks.
These new arrivals reflect LULU Eyewear’s commitment to offering customers something fresh, exclusive and carefully selected.
Eyewear Trends in Marbella
Current eyewear trends at LULU Eyewear include oval sunglasses, oversized mask-style frames and sunglasses with light or almost transparent lenses. These styles feel modern while still allowing the eyes to remain visible, creating a softer and more expressive look.
Although trends change quickly, especially through social media, LULU Eyewear encourages customers to choose frames that truly suit them. The team is there to guide each visitor through the collection and help them find eyewear that highlights their individuality.
Exclusive Eyewear at Forum Marbella
LULU Eyewear is more than a sunglasses store. It is a boutique for people who want eyewear that reflects their personality, mood and lifestyle. With a wide range of designer brands, exclusive niche labels and luxury frames, LULU Eyewear offers styles that are difficult to find elsewhere in Andalucía.
Whether you are looking for designer sunglasses in Marbella, luxury eyewear at Forum Marbella, timeless optical frames, children’s sunglasses or exclusive niche brands, LULU Eyewear offers a refined and personal shopping experience.
Visit LULU Eyewear at Forum Marbella to discover sunglasses and frames that feel truly yours.
